Episode 28
One of Jennifer Raulli's NCAA partner brands skipped the star athlete and signed a team manager to an NIL deal instead, and it became one of their most talked about wins of the year. Why did a school employee end up outperforming a marquee athlete deal? In this episode of The Money Signal: From Main Street to Wall Street, Jennifer Raulli, Senior Director of NCAA Partnerships at Warner Bros. Discovery, explains what NIL (Name, Image and Likeness) actually means for brands working with student athletes, why that team manager campaign generated a bigger return than most player deals, and how NCAA sponsors quietly plan their marketing around a full academic year rather than just March Madness. Raulli also breaks down the difference between measurable media ROI and the harder to quantify halo effect that brands get from associating with the NCAA tournament, why sponsors increasingly care more about conversion than plain brand awareness, and how AI is already changing sports content production inside Warner Bros. Discovery's Atlanta studios. Produced by GLORION MEDIA
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About The Money Signal: From Main Street to Wall Street
Hosted by consumer intelligence expert Tsvetta Kaleynska and veteran NYSE trader Peter Tuchman, The Money Signal explores how consumer sentiment, market psychology, and real-time cultural trends shape business and investing. Each episode connects Main Street behavior with Wall Street insight through conversations with leading founders, investors, and global thinkers.
Produced by GLORION MEDIA, a media and distribution company focused on business storytelling, digital growth, and audience amplification.
ABOUT THE GUESTS
Jennifer Rauli
We show you what people are really doing with their money and how those shifts hit the markets. No noise, no jargon, just the insights Tsvetta and Einstein track every day on Main Street and Wall Street.
According to the National Association of Realtors, the median age of a first-time homebuyer in America is now 40 years old, up from 28 in 1992. Jessica Inskip is not buying either, and she is waiting on one number before she does. What is she watching, and why does it matter more than anything the Fed announces? In this episode of The Money Signal: From Main Street to Wall Street, Jessica Inskip, the former Fidelity active trader desk broker who now hosts the Market MakeHer podcast, explains which part of the yield curve actually sets your mortgage rate, why the two-year Treasury front runs the Fed, what makes a high yield savings account pay 5 percent, and how to decide when to refinance. Jessica also explains why she compares the business cycle to a menstrual cycle to teach it, what her 15-year-old son has been buying with $5 a week for two years, and why she thinks the first wave of financial influencers left people with dangerous advice. Schwab Network anchor Sam Vadas, who spent five years covering China for CNBC before moving to the New York Stock Exchange floor, describes what she learned from a co-founder of Hint, the AI home management app Martha Stewart launched this summer, and why Zillow cannot build the same thing. Produced by GLORION MEDIA
