Episode 28
One of Jennifer Raulli's NCAA partner brands skipped the star athlete and signed a team manager to an NIL deal instead, and it became one of their most talked about wins of the year. Why did a school employee end up outperforming a marquee athlete deal? In this episode of The Money Signal: From Main Street to Wall Street, Jennifer Raulli, Senior Director of NCAA Partnerships at Warner Bros. Discovery, explains what NIL (Name, Image and Likeness) actually means for brands working with student athletes, why that team manager campaign generated a bigger return than most player deals, and how NCAA sponsors quietly plan their marketing around a full academic year rather than just March Madness. Raulli also breaks down the difference between measurable media ROI and the harder to quantify halo effect that brands get from associating with the NCAA tournament, why sponsors increasingly care more about conversion than plain brand awareness, and how AI is already changing sports content production inside Warner Bros. Discovery's Atlanta studios. Produced by GLORION MEDIA
Listen On:
LISTEN ON
.png&w=256&q=75){kind=logo}
About The Money Signal: From Main Street to Wall Street
Hosted by consumer intelligence expert Tsvetta Kaleynska and veteran NYSE trader Peter Tuchman, The Money Signal explores how consumer sentiment, market psychology, and real-time cultural trends shape business and investing. Each episode connects Main Street behavior with Wall Street insight through conversations with leading founders, investors, and global thinkers.
Produced by GLORION MEDIA, a media and distribution company focused on business storytelling, digital growth, and audience amplification.
ABOUT THE GUESTS
Jennifer Rauli
We show you what people are really doing with their money and how those shifts hit the markets. No noise, no jargon, just the insights Tsvetta and Einstein track every day on Main Street and Wall Street.
70%-90%of daily stock market volume is now algorithmic. Peter Tuchman explains why the New York Stock Exchange remains the last human market. In this talk from Christie's Art+Tech Summit, NYSE floor broker Peter Tuchman, known as the Einstein of Wall Street, explains how a trade moved in 1985, from a wall of 100 telephones to open outcry to ticker tape. He describes what he still reads in order flow at the opening and closing bells, and why he will not let a robot take control of his money. Peter also explains how he won the corridor outside the NYSE boardroom for the Big Board Art Hall, a gallery of money-themed pop art that every opening bell guest walks through. He compares the 2008 financial crisis with the COVID crash, when he says the Federal Reserve put $3 trillion into the market in three months, and argues that every sell-off he has traded was a better buying opportunity than a selling one. Produced by GLORION MEDIA
