Episode 5
In this episode of "The Money Signal: From Main Street to Wall Street," Tsvetta Kaleynska and NYSE floor trader Peter Tuchman, the Einstein of Wall Street, sit down with former FBI hostage negotiator and bestselling author Chris Voss, CEO of The Black Swan Group. Chris Voss is a former FBI lead kidnapping negotiator, bestselling author of Never Split The Difference, and founder and CEO of The Black Swan Group; a negotiation, training, coaching, and consulting organization that teaches people how to achieve better outcomes in high-stakes conversations. Recognized globally as a leading authority on negotiation, Chris developed his approach through decades of experience in crisis negotiation. Today, he and The Black Swan Group apply those principles to business, sales, leadership, difficult conversations, and high-stakes communication through The Black Swan Method® and Tactical Empathy®. Never Split The Difference has introduced millions of readers around the world to Chris's negotiation methodology. Through The Black Swan Group, Chris and his team help people go beyond understanding the concepts in the book and develop negotiation as a practical, repeatable performance skill through training, coaching, practice, and live experiences. The Black Swan Group offers in-person negotiation training, live and self-paced online negotiation training, coaching, keynote speaking, and advanced negotiation experiences for business owners, leaders, sales professionals, and other professionals who want to become more effective dealmakers. 📚 Learn from Chris Voss and The Black Swan Group: Negotiation training and resources: https://www.blackswanltd.com/?utm_source=youtube&utm_medium=social&utm_campaign=themoneysignalpodcast In-person and live training: https://www.blackswanltd.com/live-events?utm_source=youtube&utm_medium=social&utm_campaign=themoneysignalpodcast Online negotiation training: https://www.blackswanltd.com/online-negotiation-classes?utm_source=youtube&utm=social&utm_campaign=themoneysignalpodcast Chris shares lessons from real hostage negotiations and shows how the same psychology drives decisions under pressure in markets and business. Peter brings nearly four decades on the NYSE floor; Tsvetta connects it to consumer intelligence and social listening signals. Together they explore how emotional intelligence, calibrated questions, and pattern recognition shape outcomes — whether you're negotiating, trading through volatility, or reading real-time sentiment. From fear on the trading floor to digital crowd psychology, this episode surfaces the human signals behind market movement. Produced by GLORION MEDIA
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About The Money Signal: From Main Street to Wall Street
Hosted by consumer intelligence expert Tsvetta Kaleynska and veteran NYSE trader Peter Tuchman, The Money Signal explores how consumer sentiment, market psychology, and real-time cultural trends shape business and investing. Each episode connects Main Street behavior with Wall Street insight through conversations with leading founders, investors, and global thinkers.
Produced by GLORION MEDIA, a media and distribution company focused on business storytelling, digital growth, and audience amplification.
ABOUT THE GUESTS

Chris Voss
CEO, Founder, Instructor, and Keynote Speaker
Chris used his many years of experience in international crises and high-stakes negotiations to develop a unique negotiation training program. The Black Swan Method® has since grown into a holistic set of tactics and approaches that apply globally-proven negotiation techniques to the world of business. Prior to 2008, Chris was the lead international kidnapping negotiator for the Federal Bureau of Investigation (FBI), as well as the FBI’s hostage negotiation representative for the National Security Council’s Hostage Working Group. During his career, he also represented the U.S. government as an expert in kidnapping at two international conferences sponsored by the G8. Before becoming the FBI's lead international kidnapping negotiator, Christopher served as the lead Crisis Negotiator for the New York City division of the FBI. Chris was a member of the New York City Joint Terrorist Task Force for 14 years. He was the case agent on TERRSTOP (Omar Abdel-Rahman/"The Blind Sheikh" case) and the TWA Flight 800 catastrophe. He also negotiated the surrender of the first hostage taker to give up in the Chase Manhattan Bank robbery. During Chris’s 24-year tenure with the Bureau, he was trained in the art of negotiation by not only the FBI, but also Scotland Yard and Harvard Law School. He is also a recipient of the Attorney General’s Award for Excellence in Law Enforcement and the FBI Agents Association Award for Distinguished and Exemplary Service. Chris has taught business negotiation in MBA programs as an adjunct professor at the University of Southern California Marshall School of Business, and at Georgetown University McDonough School of Business. He also taught business negotiation at Harvard University and guest lectured at the Kellogg School of Management at Northwestern University, the IMD Business School in Lausanne, Switzerland, and the Goethe Business School in Frankfurt, Germany. Since 2009, Chris has also worked with Insite Security as their Managing Director of the Kidnapping Resolution Practice.
We show you what people are really doing with their money and how those shifts hit the markets. No noise, no jargon, just the insights Tsvetta and Einstein track every day on Main Street and Wall Street.

Will Algorithms Replace Human Traders? | Peter Tuchman at Christie's Art + Tech 2026
70%-90%of daily stock market volume is now algorithmic. Peter Tuchman explains why the New York Stock Exchange remains the last human market. In this talk from Christie's Art+Tech Summit, NYSE floor broker Peter Tuchman, known as the Einstein of Wall Street, explains how a trade moved in 1985, from a wall of 100 telephones to open outcry to ticker tape. He describes what he still reads in order flow at the opening and closing bells, and why he will not let a robot take control of his money. Peter also explains how he won the corridor outside the NYSE boardroom for the Big Board Art Hall, a gallery of money-themed pop art that every opening bell guest walks through. He compares the 2008 financial crisis with the COVID crash, when he says the Federal Reserve put $3 trillion into the market in three months, and argues that every sell-off he has traded was a better buying opportunity than a selling one. Produced by GLORION MEDIA

How to Become a Snapchat Creator Who Lasts
How do Snapchat creators actually get paid? Vlad Litinetsky of Snapchat's creator partnerships team explains the ad revenue share program that lets everyday creators earn without a private jet or a trip to the Amalfi Coast. In this episode of The Money Signal: From Main Street to Wall Street, Vlad explains how Snapchat places ads inside creator Stories, why the new Creator Subscriptions feature lets creators put premium content behind a paywall, and how he separates long-term creators from the pump and dump accounts that rushed in once monetization opened. Vlad also explains how he made comedy the second most engaged category on Snapchat, what he filmed behind the scenes with Sebastian Maniscalco at Barclays Center, and how comedian Morgan Jay uses Snapchat AR lenses on the Jumbotron to roast his crowd. He describes hosting a dinner inside the Siegelman Stable pop up in Soho and building a partnership with streetwear brand KidSuper. Produced by GLORION MEDIA

The Woman Who Predicted the 2008 Crash on Bitcoin, the Dollar & What's Next
Frances Newton predicted the 2008 financial crisis and sold out of stocks near the market top. Now she is challenging some of the biggest assumptions investors make about Bitcoin, the U.S. dollar, the Federal Reserve and how money actually works. In this episode of The Money Signal: From Main Street to Wall Street, Tsvetta Kaleynska sits down with Frances Newton, Chief Investment Officer at Tuttle Wealth Partners, for a wide-ranging conversation about Bitcoin, monetary policy, market crashes, investing and the changing structure of financial markets. Can Bitcoin replace the U.S. dollar? Newton argues no. With Bitcoin's hard supply ceiling, its supply cannot expand and contract in response to economic conditions, a lever she argues remains fundamental to the role of the Federal Reserve and the monetary system. But the conversation goes much deeper into a question most people rarely ask: Where does money actually come from? Frances explains how money in circulation is connected to credit, how banks create loans through bookkeeping entries rather than simply lending out existing customer deposits, and why paying down debt can extinguish money from the system. She also takes us inside the 75th anniversary of Bretton Woods, where she watched Bitcoin advocates, a gold advocate and a central banker debate the future of money. Then the conversation turns to markets. Frances explains what she saw in historical charts leading up to the 1929 stock market crash, what helped her anticipate the 2008 financial crisis, and why today's market structure may be changing the way crashes and bear markets unfold. Produced by GLORION MEDIA

You Need $5 to Start Investing, Not $10,000 | Myths and Facts about the Stock Market with Jessica Inskip
Jessica Inskip says you do not need $10,000 to start investing. You need $5. So what does the $10,000 threshold actually apply to? In this episode of The Money Signal: From Main Street to Wall Street, Jessica Inskip, Director of Investor Research at StockBrokers.com, debunks myths about the stock market and explains why the stock market is not gambling, why dollar cost averaging beats buying the dip, why selling before a recession fails when recessions are confirmed roughly 13 months after they start, and when the Nasdaq 100 fits a younger investor better than the S&P 500. Jessica also explains how a bond ladder works, the difference between a CD insured to $250,000 and corporate debt, and why Google issued a bond that matures in 100 years. She describes what she would buy if the market dropped 40 percent tomorrow, and why she thinks the VIX is better described as an uncertainty index. Produced by GLORION MEDIA

Why Most People Fail to Adapt to Change | Vanderbilt's Patrick Leddin & James Patterson
A Vanderbilt research project spent years studying 350 people who faced major disruption and turned setbacks into opportunities. What separates the people who adapt to change from those who freeze? In this episode of The Money Signal: From Main Street to Wall Street, Tsvetta Kaleynska sits down with Vanderbilt professor Patrick Leddin, coauthor with legendary bestselling author James Patterson of the New York Times bestseller Disrupt Everything and Win. Drawing on years of Vanderbilt research, Leddin reveals what happens when people face unexpected change, why so many of us freeze, flee or feign interest instead of adapting, and what the people who successfully turn disruption into opportunity do differently. Patrick breaks down the four fundamental facts of disruption and the 16 behaviors of a "positive disruptor," including why the status quo can become what he calls "a deceptive little devil." He also explains how the people around us can become either headwinds or tailwinds when navigating major change. Produced by GLORION MEDIA

Why NFL Players Go Broke After the Draft | Super Bowl Champion Tim Johnson & Tommie Harris Jr.
Why do so many NFL players struggle with money after the draft? Super Bowl Champion Tim Johnson and Chicago Bears Pro Bowler Tommie Harris Jr. reveal what really happens to NFL money, from rookie contracts and financial advisors to the NFL 401(k), NIL deals, investing, and building wealth after football. In this episode of The Money Signal: From Main Street to Wall Street, Johnson and Harris break down the financial realities most fans never see. Johnson went undrafted in 2001, the same year Michael Vick went first overall to the Atlanta Falcons. He chose the Baltimore Ravens over the Indianapolis Colts, took no signing bonus, and maxed out the NFL's Second Career Savings Plan. He also shares how he started investing on his own, buying companies like Panasonic and Sony without a financial advisor. Harris explains why young NFL players can suddenly have millions of dollars while having only months to decide who they can trust to manage it. He shares what rookies learn, and often don't learn, about money, advisors, taxes, investing, and life after football. They also reveal why the NFL locker room may vet people more carefully than corporate America, and why professional athletes need a better system for identifying people they can actually trust with their wealth. Tim and Tommie take us inside their NFL careers, too. Johnson shares the story behind his famous Shannon Sharpe impression on HBO's Hard Knocks with the Baltimore Ravens, the $10,000 check Jerry Rice wrote him after Al Davis activated him, and the advice Youngstown State coach Jim Tressel gave him about finishing his degree. Harris shares his own "welcome to the NFL" moment involving Peyton Manning and explains why education became such an important part of his life after football. Produced by GLORION MEDIA